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The Prince’s Countryside Fund, working in association with Archant Life, ran a competition to find the photography that best encapsulates the beauty of the Great British Countryside. The competition was in support of the first ever National Countryside Week promoted by The Prince of Wales. PICTURE perfect is a premium bookazine, its foreword by HRH The Prince of Wales, presenting a high quality read; capturing hundreds of images of the Great British countryside; the winning photographs and highlighting the people who took them; promoting the activities undertaken during National Countryside Week; promoting the recipients of grant funding; and demonstrating the broad spectrum of companies backing the Fund. £2 from every sale is donated to The Prince's Countryside Fund.